Guide dogs recognize Coles’ top dogs

Guide Dogs Australia today revealed Coles’ ‘best dogs’, with Coles Mackay in Queensland winning the honor of having the country’s top coin collecting dog.

Coles’ much-loved and iconic collectible dog may not bark or move, but he’s changed lives one piece at a time with the help of buyers raising over $800,000 at scale National for Guide Dogs Australia last year.

Every coin dropped into one of the beloved collectible dogs in store helps guide dogs help someone who is visually impaired, blind or in need of specialized support to live a life without limits.

Although dogs are what they are best known for, the charity also offers a range of services including mobility for adults and children, early years services, assistive technology, occupational therapy , access consultation, advocacy, therapy dogs and more.

Coles’ top dogs received their own rosettes worthy of any top show and visits from ambassadors and puppies-in-training to thank customers and team members.

Guide dog mobility instructor Ryan Jones thanked Coles, his team members and customers for their support.

“We are extremely grateful that our coin collector dogs have found a loving home at Coles. It has been an incredible journey from the time we introduced the first collector dog to Coles 40 years ago to today after having raised over $12 million from over 900 dogs across Australia,” he said.

“It’s also a really special feeling to know that the people who put a gold coin in the Dogs Collection from the very beginning have now passed that tradition on to their children and grandchildren. I did the same with my own little one!

Guide Dogs customer Liz Wheeler says the money raised by shoppers helps her live a life without limits with the support of Guide Dog Poppi.

“Poppi made the ordinary for me not only possible, but extraordinary,” she said.

“Nine years ago I lost my sight, my job and the ability to do ordinary things like crossing roads or cooking. I lost all hope, but the guide dogs gave me Poppi.

“It was hard to be afraid to leave my front door when Poppi was so excited to go. With Poppi by my side, I achieved my goal of completing my education – she graduated with me and even received its own honorary award!

Coles Managing Director, Corporate & Indigenous Affairs, Sally Fielke, said Coles was proud of its longstanding partnership with Guide Dogs Australia.

“Coles is extremely proud to have raised over $1 million for Guide Dogs Australia last year through Collection Dogs in our stores and the sale of specially marked reusable shopping bags.”

“We could not have reached this milestone without the generosity of our customers who have fed our collection dogs well and we cannot thank them enough for their continued support. Every dollar raised can help make a huge difference in the life of someone living with low vision, blindness or specialized support needs.

Coles has been proudly involved with guide dogs since the late 1930s when Lady Margaret Coles became interested in establishing a guide dog service in Australia. Lady Coles was an animal lover who dedicated her life to helping improve the bond between humans and animals.

Today, the partnership between Coles and Guide Dogs Australia has grown to include housing hundreds of iconic collectible dogs, selling reusable community bags to raise funds and customer accessibility initiatives.

Coles’ Top Dogs by State in FY22




  1. mackay

  2. Sunnybank Hills

  3. Miami

  1. liverpool

  2. Northwest

  3. Broadway

  1. Dandenong (Princes Highway)

  2. Victoria Gardens

  3. Keysborough




  1. Adelaide

  2. Port Adelaide

  3. North Park

  1. Eastlands

  2. Glenorchy

  3. Mowbray

  1. Green wood

  2. Belmont

  3. Midland

Guide Dogs Trainee Support Dog Yaden thanks one of Australia’s ‘Top Dogs’ at Coles Miami, Queensland

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